Fitness Studio Marketing

The new website for JoyRide Indoor Cycling Studio turned out quite well I feel. Lorie Bickford, one of the owners, wanted a site that was fresh and light where her black and red logo colors would stand out. We found a theme that with a few tweaks ended up being just what she wanted…. but not until we added a bunch of pictures and copy.

Every year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens?

Many people will be searching online to find; the start time and location of the starting line and maybe where the best places to park are. So why not tell them in a post on your site?

My Post title would be: Minneapolis Turkey Day 5k location, start time and best parking places.

The post copy would begin: Minneapolis Turkey Day 5k start time is 9:00am and the Minneapolis Turkey Day 5k starting line location is Lake Harriet band shell. The best places to park are near 44th and Upton. Look for me there (I’ll be near the back) and then bring your finisher ribbon to our Yoga Studio for a free one hour class and stretch. Here is the link to schedule your free class.

Off line marketing at local events are like shooting fish in a barrel with hundreds, if not thousands of fitness enthusiasts all in one place.

• Measure the grade of the climbs and post it on a sign, on the side of the road, with your studio’s name on it.
• Print up “post it notes” with some special offer. Then find some help and stick them on the rear view mirrors of cars parked near the starting line. “Why the rear view mirror’ you may ask? If you just stick a sheet of paper under the windshield wiper people will see them on their way back to their car and will already have decided to throw away the one you placed on their car, before the get there. Your sticky note won’t be noticed until they are in the car.
• Consider becoming a sponsor of the event.

Riding a bicycle outdoors is the #1 fitness activity in America. Many ride just a few times a year and also participate in a local supported ride like the MS 150. These fitness minded individuals are a perfect potential customer for your fitness studio. I posted about my marketing test about this here and a number of people have asked how I measured the % grade of each climb. I created this short how-to video to show you.