Author Archives: johnmac
Free Music Friday – 3/23
I absolutely have to thank one of my dearest friends, co-instructor and ICI member, Jana, for this week’s Friday Favorite. We both love Jamaica, and a little “Reggae” jive. We were together this week and discussing music. She has been … Continue reading
The Best Indoor Cycling Shoes
What to Look For Cycling shoes offer still soles to help transfer your pedal stroke into more power to turn the wheels. Indoor cycling shoes still provide comfort for long sessions while maximum pedal push. Unlike other cycling shoes, … Continue reading
008 Fitness Studio Marketing Podcast – Using Healcode widgets for Mind Body Online
Healcode CEO and Founder Steve Goldstein joins me to discuss how the Healcode software (he calls them Widgets) will display your Mind Body Online schedule directly on your Fitness Studio’s website. We recorded an audio podcast (below) along with this … Continue reading
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Introducing CyclingStudio.Org
“Our expertise is with Indoor Cycling Instructors and the Business of Indoor Cycling Studios, so why don’t we create a special community for Owners of Indoor Cycling Studios?” That was the question Bill and I were asking ourselves. It made … Continue reading
007 Fitness Studio Marketing Podcast – Understanding Mind Body Online with Andres Moran
Mind Body, Inc. Sales and Business Development Manager Andres Moran joined me to explore how Fitness Business owners can benefit from using Mind Body Online to improve the marketing and management of their fitness business. I learned how Mind Body … Continue reading
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Great Pictures + Content = A great looking site
The new website for JoyRide Indoor Cycling Studio turned out quite well I feel. Lorie Bickford, one of the owners, wanted a site that was fresh and light where her black and red logo colors would stand out. We found … Continue reading
Content Marketing Ideas
Every year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens? Many people will be searching online to … Continue reading
006 Fitness Studio Marketing Podcast – More Observations From The Indoor Cycle Instructor PRO Conference
In what I’m calling Part Two, Bill and I discuss the marketing tracks we participated on at the conference. [Audio clip: view full post to listen]
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005 Fitness Studio Marketing Podcast – Observations From The Indoor Cycle Instructor PRO Conference
We’re back after hosting the Indoor Cycle Instructor PRO conference in Boston. Sorry for the delay publishing episode # 5. Bill Pryor and I participated in a number of Fitness Studio Business Sessions and we discuss some of the discussions … Continue reading
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Marketing Your Fitness Studio to Outdoor Cyclists
Riding a bicycle outdoors is the #1 fitness activity in America. Many ride just a few times a year and also participate in a local supported ride like the MS 150. These fitness minded individuals are a perfect potential customer … Continue reading
