Author Archives: johnmac
Free Source For Content Marketing Ideas
I was at my local Whole Foods and snapped this picture of their rack of free local publications. Inside of every issue I saw dozens of local events advertised, many that would be of particular interest to Health & Fitness … Continue reading
Fitness Studio Marketing Podcast #4 – IDEA Fitness Connect Interview With Mike Bannan
The big news at this years IDEA World Fitness Convention was the launch of Fitness Connect, which is the world’s largest fitness professional directory, connecting more than 16 million consumers to more than 100,000 fitness professionals with credentials verified by … Continue reading
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“Because that’s where the money is.”
When asked why he robbed banks, famous bank robber Willie Sutton simply replied, “Because that’s where the money is.” Is your fitness studio marketing message “where the cyclists or runners are?” I had this idea (which you are free to … Continue reading
Who uses Yellow Pages vs. Google? It depends on your target market.
Do you use the Yellow Pages any more? I don’t and I’m frustrated whenever I find a new one on my front porch because it goes right into the recycling can. When I’m looking for anything, I start with Google. … Continue reading
003 Fitness Studio Marketing Podcast – The three types of online searchers and how to attract them all
We see three distinct types of people, searching on line who are (or could be) interested in your Fitness Studio. Bill and I discuss each in this episode and how we suggest attracting them. They are looking for your studio … Continue reading
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002 Fitness Studio Marketing Podcast – Word of Mouth Marketing Needs Online Findability to Succeed
Do you use of Word of Mouth Marketing to promote your Fitness Studio Business? Have you considered how Word of Mouth may be dependent on Online Findability to be successful? Bill and I discuss how we see word of mouth … Continue reading
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001 Fitness Studio Marketing Podcast – Why a Fitness Studio Marketing Podcast?
Here at long last is the Fitness Studio Marketing Podcast episode #1.In it Bill Pryor and I explain “why” we have undertaken this project. Information about the book I mention, Start With Why can be found here. You may listen … Continue reading
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44 Million iPhones… can any of them find your Fitness Studio?
If you have an iPhone, Blackberry, Droid or other Smart Phone you probably use the GPS Maps feature to guide you around town. Because all of these phones know exactly where you are, if you search for “Yoga” in the … Continue reading
Is GymTicket.com or similar lead generator services worth the money?
Spend some time on Google researching your Fitness Studio Business and you are bound to see ads the say “Cycling Classes Near You” or “Yoga Classes Near You”. Many come from a company called GymTicket.com, an Internet Lead Generator service. … Continue reading
Fitness Studio Marketing Podcast #1 – Start Your Own Indoor Cycling Studio? Bill Pryor from Spynergy Consulting can help.
We have new episodes of the Fitness Studio Marketing Podcast in production coming very soon. I needed one episode in place so I could submit our feed to iTunes. Episode one is a rebroadcast of an interview I made with … Continue reading
