Category Archives: Be Findable Online!

006 Fitness Studio Marketing Podcast – More Observations From The Indoor Cycle Instructor PRO Conference

Posted on October 24, 2010 by johnmac

In what I’m calling Part Two, Bill and I discuss the marketing tracks we participated on at the conference. [Audio clip: view full post to listen]

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Free Source For Content Marketing Ideas

Posted on September 22, 2010 by johnmac

I was at my local Whole Foods and snapped this picture of their rack of free local publications. Inside of every issue I saw dozens of local events advertised, many that would be of particular interest to Health & Fitness … Continue reading →

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Using video to market your fitness studio / Google findability

Posted on September 16, 2010 by Bill

You are probably well aware of the explosive popularity of YouTube, and you’ve probably noticed you are seeing video easily accessible on all sorts of websites.  No question video is a great way to highlight your studio…..it can tell your … Continue reading →

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001 Fitness Studio Marketing Podcast – Why a Fitness Studio Marketing Podcast?

Posted on August 24, 2010 by johnmac

Here at long last is the Fitness Studio Marketing Podcast episode #1.In it Bill Pryor and I explain “why” we have undertaken this project.  Information about the book I mention, Start With Why can be found here.  You may listen … Continue reading →

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Case history: New customers from searches, one fitness studio’s experience

Posted on August 19, 2010 by Bill

We recently found out very directly how many new customers we were getting from online searchers…..it was an eye opener.  Early in our studio’s history, we deployed a popular, powerful and highly effective business tool called Mindbody Online.  Most people … Continue reading →

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Do you have a profile on IDEA’s Fitness Connect?

Posted on August 11, 2010 by johnmac

Here’s an easy and FREE way to increase your online presences with a great link from IDEA’s website. Yes links to powerhouse web sites are very important to you There are two options for you to set up a profile; … Continue reading →

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