Content Marketing Ideas

Finding new clients for your fitness studioEvery year there is a “Turkey Day 5k” in Minneapolis and I bet there is one in your town as well. Why not write a blog post about it and see what happens?

Many people will be searching online to find; the start time and location of the starting line and maybe where the best places to park are. So why not tell them in a post on your site?

My Post title would be: Minneapolis Turkey Day 5k location, start time and best parking places.

The post copy would begin: Minneapolis Turkey Day 5k start time is 9:00am and the Minneapolis Turkey Day 5k starting line location is Lake Harriet band shell. The best places to park are near 44th and Upton. Look for me there (I’ll be near the back) and then bring your finisher ribbon to our Yoga Studio for a free one hour class and stretch. Here is the link to schedule your free class.

Off line marketing at local events are like shooting fish in a barrel with hundreds, if not thousands of fitness enthusiasts all in one place.

  • Measure the grade of the climbs and post it on a sign, on the side of the road, with your studio’s name on it.
  • Print up “post it notes” with some special offer. Then find some help and stick them on the rear view mirrors of cars parked near the starting line. “Why the rear view mirror’ you may ask? If you just stick a sheet of paper under the windshield wiper people will see them on their way back to their car and will already have decided to throw away the one you placed on their car, before the get there. Your sticky note won’t be noticed until they are in the car.
  • Consider becoming a sponsor of the event.
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