In the current marketplace, marketing activities for fitness studios increasingly need to center around one over-riding question: How can I make my Indoor Cycling business for “findable” by Google, Bing, Yahoo and the other search engines. Sound simple? It is. Consider your own behavior. When you are in the market for a service in your area, what are you going to do? Right after “ask a friend”, comes “go online and search”.
Sure, there are a few people who will still pick up the yellow pages, or look in the local paper —- but do you think the number of those people is growing? Or dwindling?
“Findability” online for your studio is not random, and it is not out of your control. There are specific and measurable steps you can take so that more customers will land at your website and then in your studio.
When thinking about opening your cycling studio, or other fitness business…..a key concept is the idea of an “online footprint”. That is the aggregate amount of content that gives your business a presence on the web. It includes not just your website (or websites), but any blogging or commenting you are doing, your Facebook page, Tweeting, Videos and all social media marketing you are doing to enhance your presence.
Another critical component of your online footprint, is the linking between your sites and other credible, authoritative and highly trafficed sites. The things that impact your Google rank are relevance, credibility, authority and activity……you can impact these factors by what you do with your online activites.
All of this adds up — and increases the odds of a prospective customer stumbling upon you during their online and searching activities.