You are probably well aware of the explosive popularity of YouTube, and you’ve probably noticed you are seeing video easily accessible on all sorts of websites. No question video is a great way to highlight your studio…..it can tell your story in a very compelling way.
Were you also aware that the presence of video on your website is viewed positively by Google? It increases your online findability, and this is a major marketing benefit. The tools to create and distribute video are so inexpensive and easy to use, there is very little reason not to integrate a few videos into your online presence. Here are a few ideas on how to use video (click here to see actual fitness studio examples).
- Provide an overview of your studio or facility
- Promote your studio via interview of an owner or key person
- Be an expert / provide an instructional video
- Customer testimonials
There are obviously professionals that can help you produce quality video, but if you or a friend have a few basic tools and some tech savvy, you can create video content that gives a cool sense of your studio. Even a few brief minutes can be quite effective.